IKEA launched its IKEA Planning Studio on Tottenham Court Road in London today (Friday October 12) – the first step in IKEA UK and Ireland’s new city centre approach.
The Studio specialises in kitchens and bedroom storage, with the aim of giving customers ‘an easy and convenient way to get the advice and inspiration they need to browse, plan and order furniture for a bigger project in their home’.
IKEA London city centre market leader Jane Bisset said: “The Studio will give Londoners a relaxed and professional experience to get the advice and inspiration they need to plan more complex or large-scale home projects, with the expertise and specialist support of our co-workers, alongside a great service package.”
Customers can book an appointment at www.ikea.co.uk or drop in at 95 Tottenham Court Road.
The Swedish homeware giant is now exploring other locations in London for a similar retail format as part of its ‘new city centre approach, that brings IKEA into the heart of London and complements our larger stores and digital offering, so customers have a wide range of choices that suit their needs and lifestyles.’
To celebrate the opening, the IKEA’s blue FRAKTA bag has been given a mini makeover. The item has been designed to fit only essentials such as a set of keys, phone and a wallet.