IHA to launch consumer magazine at Chicago housewares show

The International Housewares Association (IHA) will launch the inaugural issue of its consumer lifestyle magazine, ‘The Inspired Home Journal’, at the 2018 International Home + Housewares Show 2018, which kicks off on Saturday (March 10).

Organised by IHA, the four-day Show takes place at McCormick Place in Chicago. It will feature more than 2,200 exhibitors and is expected to attract 60,000 attendees, including buyers from more than 125 countries.

Print copies of the ‘The Inspired Home Journal’ will be available at The Inspired Home booth in the Grand Concourse Lobby of McCormick Place. The digital version can be viewed at www.TheInspiredHome.com/Journal.

The theme of the first issue is ‘Time Well Spent’, with the goal of highlighting people, products, places and ideas that can help readers make the most of their lives at home.

IHA said the publication is designed to be ‘as beautiful as it is informative, with eye-catching, vibrant photography gracing nearly all of the 104 pages’. Its follows the success of IHA’s lifestyle website (www.TheInspiredHome.com) and corresponding social channels, which aim to showcase housewares products and drive consumer engagement.

IHA vice president of global marketing Derek Miller commented: “The Inspired Home platform focuses on the Association’s mission to help our exhibiting members reach the consumer through lifestyle-oriented content, to ultimately increase sales of home and housewares products.”

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