IHA Launches Homepage News

The International Housewares Association has launched HomePage News, the Home and Housewares Business Authority.

HomePage News, launching this week with a dynamic B2B website for in-depth industry news and information, is the authoritative communication resource for the industry, according to Derek Miller, IHA president.

“The closing of some traditional home and housewares news outlets presented a clear and immediate opportunity for IHA to fill the need for an innovative, responsive new resource,” Miller said. “This breakthrough B2B editorial platform answers a heightened demand for comprehensive, in-depth coverage at a critical time for our dynamic, growing and fast-evolving industry.”

HomePageNews.com includes breaking industry and retail news, new product information; executive interviews; features on marketing, merchandising and operational developments; coverage of all industry-relevant trade shows; category and trend reports; market data and analysis; financial news; and expert commentary.

Peter Giannetti, longtime editor-in-chief of HomeWorld Business and Gourmet Insider, joined IHA earlier this year to spearhead the development of this new B2B editorial initiative.

“The HomePage News digital platform offers highly engaging, colourfully visual and easy-to-navigate access to industry news and information,” he said. “The mobile-optimized HomePage News website sets a fresh, vibrant new standard for multimedia B2B content delivery for today’s demanding home and housewares decision-makers.”

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