With most of us having spent more time than ever before in our homes in the last year, the kitchen has truly earned its reputation as the heart of the home – and investing in durable, reliable kitchenware is more important than ever. This Spring-Summer, Le Creuset is going back to where it all started, shining a spotlight on the timeless Volcanic colourway: a vibrant, flame-orange that has been brightening homes for generations.
Founded in 1925 when two Belgian industrialists met at Brussels Fair, Le Creuset ‘cracked the code’ to enamelling cast iron and brought colour to the kitchen. Inspired by the fiery orange colour of molten cast iron inside the foundry moulds, the founders’ first enamel colour, originally named Volcanic Flame, has become the brand’s signature hue. Vivid and unmistakable, it instantly says ‘Le Creuset’ to those in the know. A true classic that transcends trends and generations, all Le Creuset Cast Iron products are still handcrafted in the original foundry in Fresnoy-le-Grand, France.
A perfect time to inject a burst of life to home interiors, Le Creuset cookware in Volcanic is a forever relevant investment that will bring extra helpings of joy to cooking in the home. Reinvigorated this Spring, Le Creuset is showcasing a carefully selected range of hero products across the Cast Iron, Stoneware and Accessories to support with imagery and display, demonstrating the great depth of range in the best-selling shade. The range includes the latest additions to the Le Creuset product portfolio: the Hydration Bottle, and the Craft Silicone Spatulas, providing practical and versatile options for brand newcomers and existing fans alike to add to their collections.
Whether it’s kickstarting the morning with coffee freshly pressed in the Stoneware Cafetiere and served in the Stoneware Grand Mugs, or a delicious dinner prepared in one of the iconic three Cast Iron Casseroles, Volcanic is a powerful accent that always hits the right note in the home. Perfect for simmering one-pot stews, the Cast Iron Round Casserole is a kitchen essential that enhances the cooking process by evenly distributing heat and locking in the optimal amount of moisture. For a succulent Sunday Roast, the Cast Iron Oval Casserole with its elongated shape allows more space in the oven for cooking accompanying dishes. The versatile Cast Iron Shallow Casserole is a true four-in-one dish – ideal for one-pot meals, stir-frying, as a baking dish for pies and cakes as well as being a stunning choice as a tabletop centrepiece to serve. To complete the bold Volcanic statement, Le Creuset’s Dinnerware will bring culinary creations to life.
In support and for the duration of the new campaign, Le Creuset will be extending its exclusive 90-day money back guarantee to run across all Volcanic products * – an exciting first for the Stoneware and Accessories ranges. With Le Creuset wholesale customers, the Volcanic campaign will begin on Monday 29th March, and will run through to the 9th May 2021. Le Creuset is supporting its trade partners with a full launch support to bring the campaign to life with their audiences, including imagery, recipe videos, web banners, social media stories, and advertising.
*with the exception of the Travel Mug and Hydration Bottle