The department store group’s digital director Sienne Veit said: “The cooler weather positively impacted sales as customers enjoyed buying new season items.”
Sienne noted that Home sales were down 1.1% but Gifts, Cook & Dine sales were up 3.6%, with hydration products (such as water bottles proving popular) with sales up 37%. Sienne added: “Our new season own-brand House range continues to do well with sales up 27% compared to the same week last year.”
Electrical and Home Technology sales were up 7.7%. Back to School promotions contributed positively to Communications Technology products, increasing sales by 12.9% compared with the same week last year. Electrical products were also up due to strong demand for vacuum cleaners.
Fashion sales were up 4.3%. Womenswear had a good week with sales up 6.3%, sales of Menswear were up 5.7%, while Childrenswear, Nursery and Haberdashery sales were up 7.5%.