The cookware and kitchenware chain ProCook has despatched over £10,000-worth of products at no charge to online customers as a result of an error on its website.
According to Yahoo!Finance, the retailer was mistakenly offering its 28cm Fusion frypan for £0, with a delivery charge of £4.95. ProCook’s proper price for the product is £18.
Incredulous shoppers logged on for the deal after the news went live on the HotUK Deals website. Consumer comments posted on the internet included: “Needed some new cookware and whilst browsing the frying pan section online noticed this was down as £0 with £4.95 delivery. Ordered two last night and got email confirmation to say it has been dispatched. Not sure if it’s a mistake or not but I should be receiving them Monday hopefully. No email yet from ProCook to say this is incorrect.”
Another wrote: “Fingers crossed it’s next day delivery so they might process it tomorrow before the boss turns up for work Monday.”
Some 600 consumers ended up bagging the bargain of the year before ProCook became aware of the error and posted the real price on its website. The company, which has 19 stores as well as the ecommerce website, was not legally obliged to supply the cookware free of charge but wrote this to its lucky shoppers:
You may be aware that over the weekend we had a system error on our website, the result being that our 28cm Fusion frying pan was showing at a cost of £0!
Clearly this was an error for which we apologise, and it is now showing at its proper price of £18 (High St price £36) which, we are sure you will agree, is still great value.
However, we recognise that you really wanted to enjoy the opportunity of receiving a free frying pan and so, as a gesture of goodwill, we are going to send you one free of charge in any case. If you ordered more than one frying pan then you are welcome to reorder any quantity over and above your free one but at the correct price. P&P charges, where applicable, will still be charged to your account.
As we have to amend our system and sort out the huge number of orders we received for this item you will hopefully understand that your order will take a little while to process and we respectfully ask for your patience until the end of the week to receive your parcel.”