The Rainy Day Trust Annual Review, which reports on the work undertaken by the charity during previous year, is to see its distribution grow to cover the 25,000 readers of Faversham House Group publications Housewares Magazine, DIY Week, and Builders Merchants Journal.
President Ashley Leboff explained: “The Rainy Day Trust cares for employees from the housewares, hardware, DIY, builders’ merchants and garden supplies industries. By being distributed with the three titles, we can ensure that anyone who either supports us or who may need us is kept in touch with the work we’re doing.”
Advertising in the Annual Review is the main fund-raising vehicle for the Rainy Day Trust, and suppliers and retailers in the housewares, builders’ merchants and DIY/hardware industries are all invited to lend their advertising support.
“When our rate card is amortised over the three titles, making a donation by way of an advertisement in the Annual Review becomes commercially attractive,” Leboff went on. “Furthermore, because our production and distribution costs are covered by separate donations, suppliers and retailers can advertise in the knowledge that every penny they donate goes directly to the bottom line of the Rainy Day Trust.”
Copy deadline for advertising in the Annual Review – due to be published next January – is December 1. The publication launch takes place on January 19 at the DIY Charity Gala Dinner in London.
To download the rate card go to rainydaytrust.org.uk/events.htm and click on RDT DIY Dinner. Alternatively, call Ashley Leboff on 07989 402434 or e-mail firstname.lastname@example.org.