Housewares Innovation Awards to host ‘Live Cooking’ stand at Spring Fair

The Housewares Innovation Awards, organised by and Housewares Magazine in conjunction with the Spring Fair, will be back in Birmingham next year.

The Awards will once again host a live demonstration stand in Hall 9 of the NEC during the show, which runs from Sunday February 5 to Thursday February 9. But this year, it will be bigger and better.

Located opposite VIP buyers’ lounge The Season’s Club, The Housewares Innovation Awards Live Cooking stand will offer exhibitors a live forum for their products to be put through their paces. A kitchen demonstration area, supplied by Magimix, will enable kitchenware expert and demonstrator Malcolm Harradine (pictured) to showcase a selection of products launched in the past 12 months.

Suppliers: if you would like your products demonstrated, call event manager Laurie Marrington on 07903 712 102 or email her at  So how does it work? You will get a 20 minute slot each day from Sunday February 5 to Thursday February 9 and you can opt to perform the demonstration yourself or let Malcolm Harradine work his magic.

Throughout the week, Malcolm will be using the products constantly while cooking, so you are getting more than just 100 mins for a week. When the products are not in use, they will be on displayed on the stand shelves. The package cost is £400 +VAT.

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