House of Fraser to sell homeware range on Tesco direct

Department store group House of Fraser has signed a partnership deal with Tesco that enables the supermarket chain to sell a selection of House of Fraser’s own brand homeware products on its website:

House of Fraser to sell homeware range on Tesco direct

For the first time, customers of the supermarket chain will be able to earn Clubcard points on every purchase of House of Fraser homeware products.

In total, more than 2,000 products from House of Fraserown brands such as Linea and Pied A Terre will now be available.

House of Fraster joins over 50 Tesco Partners on Tesco direct including Mamas & Papas, Early Learning Centre and Maplin.

Tesco has also introduced the ‘Tesco Partners Guarantee’, which means that ‘customers can buy with complete confidence’ as Tesco manages the entire process with a delivery service, including Click & Collect.

Tesco Partnership Director Ian Caminsky said: “We want to offer our customers a fantastic shopping experience – however, whenever and wherever they choose to shop with us. And we want to reward them for their loyalty, so we’re really pleased that we’re now able to offer customers Clubcard points on all of their Tesco direct purchases. We’re also delighted to welcome House of Fraser to Tesco Partners, as we know customers love their fantastic homeware range.”

Andy Harding, Executive Director, Multichannel for House of Fraser, said: “This partnership is an exciting opportunity to share a truly inspirational shopping experience with even more customers. We bring over 160 years of department store retail experience, so there is huge potential to create a great working relationship between our businesses.”

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