The department store at Gracechurch shopping centre will undergo a full interior refit.
As well as the introduction of a brand new childrenswear department, menswear and womenswear will be modernised with fresh flooring, lighting and fitting rooms, and new premium brands and labels introduced across all categories.
The beauty hall will be transformed with new luxury brands, and the fashion accessories department will nearly double in size.
There will also be a new ground floor café and the second floor restaurant will be upgraded and redecorated.
The ground floor will boast a new fully glazed shop-front with the concealed street level windows exposed to create a brighter and more contemporary look.
The retailer said the new floor layouts will ‘create a more effective use of space and create an opportunity to bring even more premium brands to Sutton Coldfield’.
Work on the store has already started and House of Fraser will remain open during the refurbishment. The project is due to be complete in autumn 2017.
Chris Brain, store manager at House of Fraser Sutton Coldfield said: “House of Fraser is undergoing its first major refurbishment since the 1980s. Our vision is to create a premium department store and to bring new brands to Sutton Coldfield.”
House of Fraser is a department store group with 59 locations across the UK and Ireland. The Group has annual sales of £1.3 billion and employs over 6,000 House of Fraser employees and 11,500 concession staff through over 4 million sq ft of selling space.
In December 2016, House of Fraser opened its first international store at Nanjing in China.