Horwood has launched a new transactional website at www.horwood.co.uk
The housewares supplier said the move is ‘part of an exciting line-up of changes running through our company recently. We opened the doors to our new showroom at our HQ in Bristol, we redesigned our stand for national and international trade shows, and we expanded the team. Now, a new star is born: the Horwood website.’
Horwood added: ‘We know how important it is during the purchase of a new cookware set to be able to pick up the pans, feel their weight and look at them in detail. So we have a whole area of the site dedicated to helping end-consumers find their nearest stockist.
‘Our new website is designed to give retailers – and consumers – all the information they need when searching and selecting products. It gives retailers the ability to take customers on a journey and compare our products, and helps consumers select the best product for their culinary needs, whilst considering their oven/hob/kitchen.’
Horwood’s full Judge and Stellar brand product portfolios can be found on the site, divided by task and by brand. Also featured is a journal which covers Horwood’s trade campaigns, alongside topical cooking ideas and tips, seasonal recipes and product care and use guides.
In addition, consumers and retailers are welcome to sign up to the Horwood newsletter, to keep up to date with the latest developments at the company.
Horwood has also revealed that 2019 will see the introduction of other new digital initiatives to support retailers and consumers, some of which will be shared at Spring Fair 2019.