Horwood acquires EcoSouLife

Bristol-based housewares company Horwood Homewares has acquired Australian environmental housewares supplier EcoSouLife.

The EcoSouLife brand will become part of Horwood Life, a subsidiary of Horwood Homewares, which will focus on driving sales, distribution and awareness across all relevant sales channels globally.

Horwood said: ‘EcoSouLife is an environmentally conscious company on a mission to deliver guilt-free disposable and reusable alternatives to plastic and foam. By using agricultural waste combined with the newest technologies, they have been able to create affordable and accessible products that are kinder to the environment.

‘This exciting new chapter provides great opportunities to expand the existing product ranges, increase exposure for the brand and demonstrate both our and EcouSouLife’s commitment to this fast-growing and ever-so-important category.’

‘Boasting a wide range of both reusable and disposable eco-friendly product solutions for the home and outdoor living (some of which are exciting, first-to-market formulations), Horwood Life will look to continue the great work that EcoSouLife has conducted over recent years in creating compelling consumer propositions which are sustainably conscious, practical and affordable.

‘Furthermore, EcoSouLife’s product portfolio dovetails well with Horwood’s Smidge brand, which was launched earlier this year and focuses on bringing to market products that offer an alternative to single-use plastic, while also featuring compelling designs and great functionality.’

Horwood Homewares’ managing director Rob Jones commented: “We’re delighted to be working alongside the entire EcoSouLife team. Their passion, experience and knowledge of this category will help to continue create and develop product solutions in an area of extensive consumer interest and importance.”

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