Figures released by Homebase show that in the lead-up to Christmas, sales of toilet seats across the nation have surged by over a quarter for the past two years.
According to the housewares and homeware chain, home owners replace old loo seats with top-of-the range luxury models to provide Christmas visitors with the best seat in the house.
Homebase buying manager Paul Housego said: “Just as the Queen is preparing her Christmas speech, thousands of her subjects are also hard at work, making their own throne fit for royalty.
“Good quality loo seats are a feat of engineering and a great investment. They provide security and rigid protection when you are at your most vulnerable. No one wants to be let down by their loo seat, especially in the run up to Christmas. And having a new loo seat in place on New Year’s Eve enables us all to look forward with confidence rather than behind.”
Sales of new loo seats leap by 25% in the run up to December 25. Demand is highest in Oxford, Chelmsford and Norwich, while those in Cardiff, Liverpool and Glasgow don’t replace as they prepare to face their visitors.
A return to traditional wooded loo seats is under way, with oak, beech and walnut the most popular choices.
Homebase sells around 38,000 products for the home and garden at 333 out-of-town stores throughout the UK and Republic of Ireland and at www.homebase.co.uk.