Homebase commercial director Paul Emslie attracted both housewares and DIY members to The British Home Enhancement Trade Association (BHETA)'s latest forum on November 18, which took place at the Edgbaston cricket ground in Birmingham.

Homebase director attracts housewares members to BHETA forum

Homebase commercial director Paul Emslie attracted both housewares and DIY members to The British Home Enhancement Trade Association (BHETA)’s latest forum on November 18, which took place at the Edgbaston cricket ground in Birmingham.

Homebase director attracts housewares members to BHETA forum

BHETA said Paul shared the latest strategic information on Homebase’s five year realignment programme which is now at the half-way point, reporting successful progress including increased sales.

The association added that the presentation ‘put the much reported store closures into the context of major upgrades in the core Homebase estate, plus the development of ‘click and collect’ online solutions in conjunction with Homebase’s sister brand Argos’.

Other speakers included Neil Munz-Jones, formerly of B&Q, who is the founder and director of mdj2 associates, a management consultancy that works with retail and consumer-facing businesses; Robert Herridge of Packology, which specialises in packaging supply chain management, packaging development and vendor management for a range of blue chip, multi-national businesses; and Paul Brown, founder of the UK national sales agent register, which specialises in the recruitment of self-employed commission-only sales agents.

Peter Stone, home improvement sector director of BHETA, commented: “As predicted, a high profile speaker like Paul Emslie attracted members from the housewares and SDAs to DIY and garden sectors, resulting in a great turnout.”

BHETA has a busy programme of forums, workshops and Meet The Buyer events with major retailers planned for 2015.

Check Also

Dunelm launches in-store textile recycling scheme as part of commitment to sustainability

Homewares retailer Dunelm has rolled out out a textile recycling scheme in 10 of its …