Under the deal, Homebase will take control of Bathstore’s 44 stores and its website, which will continue to trade independently from the Homebase website. Homebase will also open ‘a significant number’ of Bathstore concessions in its own stores over the next 18 months.
Homebase ceo Damian McGloughlin said: “We are absolutely delighted to welcome Bathstore into the Homebase family. With a reputation for quality service and excellent products, Bathstore complements Homebase’s reinvigorated range.
“Since the launch of our turnaround plan just over 12 months ago, we have been focusing on reintroducing the popular ranges and products that our customers have been crying out for. Through strong cost management and improved shopkeeping, we are committed to making Homebase the best place to shop for everything you need for your home and garden projects.
“As a result of the hard work of the Homebase team, our turnaround is ahead of plan. While we still have a significant amount of work to do, the customer response to our new ranges has been very encouraging – and we are on track to break even this year against a loss of over £100 million last year.”