Total sales rose 3.4% on the year for John Lewis in the week to February 14.
Valentine’s Day footfall drove sales across Beauty and Lingerie for the department store group and fashion sales were up 6% on the year, driven by price matching and Valentine’s Day.
Home sales were up 8% on the year, with strong performances across the board. Price-matching competitor activity on big-ticket items helped to boost trade, with Textiles and Carpets up 9% and Furniture up 11%. Beds were up 29% with strong mattress sales. Special Buy mattresses performed strongly, along with branded mattresses. Gift Food & Seasonal were up 17%, with Valentine’s food gifts popular. Stationery sales were also driven by Valentine’s footfall, up 5%.
EHT (Electricals & Home Technology) had a tougher week than the other directorates at -2.7% on the year. However, Electricals sales were up 1% which was driven by Small Electricals up 21% and Large Electricals up 6%. Small Electricals sales can be attributed to price-matching activity on vacuum cleaners and air treatment, with Valentine’s footfall helping to drive trade on Personal Care products.
Online sales were up 14% on the year, with gains across all directorates. EHT performance online was up 6%, again driven by price-matching of a competitor, with Large Electricals up 8%.
John Lewis operations director Dino Rocos said: “As we near the end of the first trading period we are focusing on ensuring availability is strong, therefore putting us in a good position for the coming season and enabling us to meet customers’ expectations during the half term week.”