Home saw the strongest performance at John Lewis last week (to November 1), with sales up 4% on last year.

Home sales lead the way for John Lewis

Home saw the strongest performance at John Lewis last week (to November 1), with sales up 4% on last year.

Home sales lead the way for John Lewis

John Lewis buying director for Home Christine Kasoulis said that Croft – the department store group’s newest own-brand Home collection – achieved its highest weekly sales of the year so far. But overall, furniture continued to drive Home sales (up 14%), as customers prepare their homes for the festive season, with beds and bedroom furniture up by 23%.

She added: “With Britain experiencing its warmest Halloween on record, it is no surprise that this impacted sales of winter products. In this context, the week to November 1’s headline 0.4% growth year-on-year was a solid performance.

“But as we move further into November and the weather inevitably turns colder, the demand for winter products will increase. With [festive ad campaign characters] Monty and Mabel now revealed and Christmas decorating and gifting increasingly becoming front of mind for our customers, I hope you’re as excited about the next couple of months as I am.”

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Sales rose 6.1% last week (to 9 August 9) for the department store group John Lewis, with the Home assortments leading the way for the buying teams.

Home sales lead the way for John Lewis

Sales rose 6.1% last week (to 9 August 9) for the department store group John Lewis, with the Home assortments leading the way for the buying teams.

Home sales lead the way for John Lewis

John Lewis director of operations development Simon Russell said: “It was great to see the growing momentum of big ticket purchases, especially in furniture which was up overall by 20%, with beds up 23%, and textiles also performing well. As the summer holiday period passes its peak, the focus now moves to ‘Back to College and University’ and gives us a great opportunity to reinforce our value.”

Online sales increased 20%, helped by high demand for fashion and home lines. Click & collect proved popular with customers and, Simon Russell noted, “we’re very excited to be able to extend this service to an additional 90 Waitrose branches over the next few weeks, offering it in almost all branches”.

High Wycombe led the way among shops, continuing to capitalise on its expansion, with Southampton standing out from the full-line department stores. The smaller At Home shops continued their recent run with Ipswich, Tunbridge Wells and Chichester performing best.

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