Home saw the strongest performance at John Lewis last week (to November 1), with sales up 4% on last year.
John Lewis buying director for Home Christine Kasoulis said that Croft – the department store group’s newest own-brand Home collection – achieved its highest weekly sales of the year so far. But overall, furniture continued to drive Home sales (up 14%), as customers prepare their homes for the festive season, with beds and bedroom furniture up by 23%.
She added: “With Britain experiencing its warmest Halloween on record, it is no surprise that this impacted sales of winter products. In this context, the week to November 1’s headline 0.4% growth year-on-year was a solid performance.
“But as we move further into November and the weather inevitably turns colder, the demand for winter products will increase. With [festive ad campaign characters] Monty and Mabel now revealed and Christmas decorating and gifting increasingly becoming front of mind for our customers, I hope you’re as excited about the next couple of months as I am.”