Home Retail Group, owner of Argos, Homebase and Habitat, has announced a new partnership with Macmillan Cancer Support that aims to raise a total of £3million for the charity by March 2017.
Macmillan was selected by Home Retail Group colleagues to be their new UK charity partner following a staff vote. The partnership launched today (Friday March 27) with a ‘Go Mad Go Green’ fundraising day in offices and branches of Argos, Homebase and Habitat across the country.
Further plans include supporting Macmillan’s national fundraising events Night In and World’s Biggest Coffee Morning, as well as bespoke fundraising activity linked to key trading periods for the business such as the Argos catalogue launch. Homebase will also involve Macmillan in the launch of the RHS Chelsea Flower Show garden in May this year as part of the partnership.
Macmillan Cancer Support chief executive Lynda Thomas said: “We are all absolutely delighted to be launching a new partnership with Home Retail Group.
Our year one fundraising target of £1.5million could pay for over 55,500 Macmillan nursing hours, enabling us to provide a phenomenal amount of dedicated and specialised cancer care.
“The opportunity presented by our new partnership with Home Retail Group to raise £3million to help the 2.5million people living with cancer in the UK today is one I know will make a great deal of difference to Macmillan’s ambition, which is to ensure that no one has to face cancer alone.”
Home Retail Group head of corporate responsibility Amy Whidburn commented: “I’m thrilled that Home Retail Group colleagues have voted Macmillan Cancer Support as our charity of choice over the next two years. Cancer affects so many people so we are determined to raise a substantial amount of money to fund Macmillan nursing hours and to make a real difference to Macmillan’s ambition to ensure that no one has to face cancer alone. I look forward to getting involved and supporting the business and our 47,000 colleagues over the next two years to help us reach our ambitious target for Macmillan.”
To complement the fundraising programme, Macmillan will also use Home Retail Group’s internal and customer facing communications channels, with a particular focus on the growing number of Argos digital stores, to share cancer awareness messages and to signpost those in Argos, Homebase or Habitat stores to Macmillan support services.
Colleagues and stores in the Republic of Ireland will raise funds for the Irish Cancer Society.