A record number of almost 400,000 Cookshop Catalogues have been ordered by Home Hardware retailers – including 21 new retailers who are supporting the publication for the first time this year.
The 48-page catalogue encourages new and existing customers into the stores, by promoting Home Hardware and its members as serious cookshop and housewares retailers. It features ‘best pricing’ – retail prices match the price-aggressive Autumn and Christmas promotions.
Home Hardware marketing manager Beverley Wood said “We’re delighted with the catalogue uptake: The catalogue offers a different model to our usual brochure design, and retailers have totally embraced the concept. The fresh lifestyle format, together with useful product information, cooking advice and tasty recipes, gives the catalogue longevity.”
Beverley Wood added: “Some people have a knack for cooking; the rest of us need a little help. Our catalogue includes money-off vouchers, baking tips and recipes which consumers will hopefully find inspiring.”