A record number of Autumn brochures and leaflets have been ordered by Home Hardware retailers. The total of more than 1.36 million equates to an increase of 3% on the previous year.
Home Hardware’s ‘Big Autumn Savings’ campaign launches on September 23 and features ‘big savings on big brand names’ including Addis, Belling, Brabantia, Breville, Brita, Cole & Mason, Curver, Dulux, Gardman, Hanson, Horwoods, Kilner, Kitchencraft, Minky, Morphy Richards, Ronseal, Russell Hobbs, Salter, STV, Thermos and VAX.
Home Hardware’s marketing manager Beverley Wood said “We’re really thrilled with the increased print runs on both the 4-page leaflet and 16-page brochure, which are due to several new retailers switching to Home Hardware for their marketing material.
“The Autumn promotion is usually well received by retailers as it’s a very important trading period between Summer and Winter/ Plus, customers can take advantage of great savings and a chance for some, to kick-start their Christmas shopping early”.
Autumn ‘Big Savings’ Brochure front cover