Following requests from members for Home Hardware to organise additional promotional activity during the later summer months, Home Hardware has launched a new sixth promotion called ‘Summer Savings’.
During July, Home Hardware retailers will collectively distribute over 530,000 16-page Summer Savings brochures.
The price aggressive brochure includes three pages of sale plus big brand savings on small electricals, kitchen and household accessories, outdoor living and toys, camping, pest control, outdoor lighting and DIY. The brochure also features ranges for starting university, school essentials and early preserving and jam making products.
The promotion features brands including Addis, Belling, Brabantia, Breville, Brita, Campinggaz, Cole & Mason, Cuprinol, Curver, DNC, Dulux, Gardman, Gelert, Hanson, Horwoods, Hozelock, Kenwood, Kilner, Landmann, Lock & Lock, Minky, Morphy Richards, Outback, Ronseal, Russell Hobbs, Salter, Stellar, STV, Thermos, VAX and Vileda.
Home Hardware’s marketing manager Beverley Wood said: “The response to this new promotion has greatly exceeded all our expectations. ‘Summer Savings’ fills a gap between our Summer Leisure and Autumn DIY & Housewares promotions. The hard hitting brochure offers something for everyone and we hope the brochure will become a regular fixture in our promotional calendar.”