Housewares Business-to-business magazine for housewares retailers and their suppliers
Waitrose claims it will be the first major retailer to sell own-label home compostable coffee pods when its new range hits shelves in December.
The four Waitrose 1 coffee capsules will be compatible with Nespresso machines. All are Fairtrade certified and will be sold in cardboard packaging which will be widely recyclable. The coffee varieties will be from Colombia, Brazil, Peru (decaffeinated) and Italian style espresso.
The supermarket chain said: ‘It’s estimated that a third of people in the UK own a coffee pod machine, which shows the demand for an environmentally-friendly solution. It can sometimes be difficult to separate the small coffee pod capsule from the coffee grounds inside for recycling. Coffee grounds are often used as a fertiliser, so making a home compostable version seemed an obvious environmentally-friendly choice.’
Waitrose coffee buyer Polly Astbury added: “Our customers love coffee and worry about the waste that pods can create. By being the first supermarket to launch its own home compostable coffee pods, we’re really happy to be able to offer a solution. We’re committed to finding environmentally-friendly packaging alternatives and are excited by this next step.”
Waitrose is already the only supermarket to stock The Eden Project’s home compostable coffee pods, launched in March.
