Home category performs best for John Lewis

john-lewsi-reindeer-for-web-jpgAs the unseasonably warm weather continued, John Lewis’ sales totalled £81.9m for last week (to 24 September) – a decline of 4.7% compared with a strong week last year.

Home was the strongest category with sales +2.1% year-on-year. The earlier opening of the department store group’s Christmas Shop at its flagship branch on London’s Oxford Street helped overall sales for Christmas products increase by +28% compared with last year. Furniture also had a good week – up 9.4% – and customers continued to shop new Autumn/Winter ranges.

Sales in EHT (Electricals & Home Technology) were down 5.5% for the week. However last week’s Oculus Rift (a virtual reality headset) launch was well received by customers.

Fashion sales were impacted by fewer departments being in a price match promotion, compared with the same week last year, as well as by the warm weather. Sales finished the week -9.1%. But bucking the trend was premium watches, which saw an uplift of +51%.

John Lewis director of shop trade Maggie Porteous said: “Looking ahead to this week, John Lewis will open in Chelmsford on Thursday (September 29), which will be our first ever shop in Essex.”

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Home category performs best for John Lewis

As the unseasonably warm weather continued, John Lewis’ sales totalled £81.9m for last week (to 24 September) – a decline of 4.7% compared with a strong week last year.

Home was the strongest category with sales +2.1% year-on-year. The earlier opening of the department store group’s Christmas Shop at its flagship branch on London’s Oxford Street helped overall sales for Christmas products increase by +28% compared with last year.

Furniture also had a good week – up 9.4% – and customers continued to shop new Autumn/Winter ranges.

Sales in EHT (Electricals & Home Technology) were down 5.5% for the week. However last week’s Oculus Rift (a virtual reality headset) launch was well received by customers.

Fashion sales were impacted by fewer departments being in a price match promotion, compared with the same week last year, as well as by the warm weather. Sales finished the week -9.1%. But bucking the trend was premium watches, which saw an uplift of +51%.

John Lewis director of shop trade Maggie Porteous said: “Looking ahead to this week, John Lewis will open in Chelmsford on Thursday (September 29), which will be our first ever shop in Essex.”

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