Home 2014 show takes shape

Home 2014 is “shaping up to be a very exciting show,” according to the exhibition’s organiser Clarion Events.

The last few months have seen “an ever increasing roster of leading international home brands added to the Home line-up” including housewares names Haus, Denby, Wesco, Guzzini, Sebastian Conran’s Universal Expert Collection, Elia and Mastrad.

They join hundreds of returning exhibitors at the 2014 show such as Creative Tops, Mikasa, 95%, Pad Home, Ella Doran, Doctor, Forma House, Stelton, Royal Doulton, Bugatti, Royal VKB, Marimekko, iittala, Garden Trading and Make International.

Described as ‘the UK’s definitive trade show for the very best homewares and interior accessories,” Home will be held from January 12-14 at Earls Court 2 in London. It is co-located with Top Drawer in Earls Court 1. Combined, the two shows are expected to present more than 1,000 exhibitors and draw an audience of over 16,000 buyers.

Home made its debut alongside Top Drawer in January, attracting over 14,000 high spending visitors from the retail and contract market. Attendees included buyers from Achica, Amazon UK, Anthropologie, Bentalls, Conran, Cooks of Stafford, Divertimenti, Fenwick, Habitat, Heals,Fortnum& Mason, Harrods, Harvey Nichols, House of Fraser, John Lewis, Kitchen Kapers, Lakeland, Liberty, notonthehighstreet.com, Ocado, Pedlars, Plate Tableware, Robert Dyas, Selfridges, Steamer Trading Cookshop,Summerill & Bishop, Urban Outfitters, Utility and Williams-Sonoma UK.

Meanwhile, the new creative identity for Home 2014 has been revealed. The images, which will be used across all marketing material and will inspire the look and feel of the show, were taken on location in the property and grounds of designer and Home 2014 exhibitor, Wayne Hemingway, in West Sussex.

The one-day shoot features products from a wide range of the Home 2014 exhibitors including LSA International, Jamie Oliver’s Jme Collection, Royal VKB, Sabatier, Alessi and Robert Welch Designs.