Hobbycraft reveals hot new craft trend

Craft retailer Hobbycraft has revealed that sales of its origami products are up 20% compared with last year, as shoppers become fanatic about folding.

Origami, which directly translates into ‘folding paper’ is the Japanese tradition of creating art through paper folding.

The chain said that following the popularity of adult colouring in 2015 – which saw sales of adult colouring books soar by 991% – the ‘relationship between craft and wellbeing surged to the forefront of the nation’s mind and origami, with its Zen-like calming qualities, is continuing to build on that’.

Hobbycraft customer development director Katherine Paterson commented: “Adult colouring was a real phenomenon in 2015 and while people are still picking up their pencils and having a go, origami is definitely becoming the new adult colouring, as fans look for new and more intricate challenges.

“We have the wider wellbeing trend to thank for encouraging people to spend time away from technology and be more creative, which is why the craft industry is booming.

“Adult colouring and origami are very therapeutic and we have recently relaunched our origami range to support the demand”

Founded in 1995, Hobbycraft is the largest arts and crafts retailer in the UK with more than 80 stores nationwide. The chain stocks over 25,000 products for 250 activities including cookware and baking supplies; art materials; craft kits and components; paper craft; knit, stitch and haberdashery; and ready-to-make jewellery.

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