Hobbycraft has announced it has reached a fundraising milestone of £1.5 million for charity partner, Together for Short Lives.
Hobbycraft has worked with Together for Short Lives for eight years and its dedicated store teams, head office staff and generous customers raise funds all year round to support seriously ill children and their families, as well as the lifeline children’s hospices that support them.
Activity throughout the year includes dedicated fundraising workshops, charity walks, bake sales, raffles and more. Micro-donations can also be made in store at the till via Pennies’ digital charity box. Since partnering with Pennies in 2016 Hobbycraft customers have raised £500,000 for charity, supporting the 54 children’s hospices across the UK, with over 2.5 million micro-donations being made.
The retailer ramped up its fundraising efforts in 2019 with the introduction of the exclusive Disney Frozen II Colour-in Arendelle Castle, with all profits from each sale going to Together for Short Lives. This was alongside the exclusive ‘Shine Together’ ceramic star Christmas decoration, with 50p from every purchase going to the charity.