H&M is launching its first H&M Home concession in Selfridges department store at Manchester’s Trafford Centre this Autumn.
The space will include specially selected H&M Home products including bed linen, glassware, organic cotton cushion covers and home decorations. It marks the fashion chain’s first homeware department outside its standalone stores.
A spokesperson for H&M said: “We always strive to create inspiring shopping destinations and reach new customers, and believe that Selfridges is the perfect location to launch our first H&M Home concession store globally.”
Selfridges will celebrate the launch on October 22 from 6pm-10pm with an evening of refreshments and complimentary treats.