H&M to launch Home concession in Selfridges

H&M is launching its first H&M Home concession in Selfridges department store at Manchester’s Trafford Centre this Autumn.

The space will include specially selected H&M Home products including bed linen, glassware, organic cotton cushion covers and home decorations. It marks the fashion chain’s first homeware department outside its standalone stores.  

A spokesperson for H&M said: “We always strive to create inspiring shopping destinations and reach new customers, and believe that Selfridges is the perfect location to launch our first H&M Home concession store globally.”

Selfridges will celebrate the launch on October 22 from 6pm-10pm with an evening of refreshments and complimentary treats.

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