Heston hots up sales at John Lewis

With sales increasing 60% week on week, department store group John Lewis is reporting that the Sage by Heston Blumenthal Tea Maker is proving to be a popular choice with customers.

Heston hots up sales at John Lewis

John Lewis buyer for small appliances William Jones said: “The Tea Maker is a big hit with customers and is currently the most popular product in the new Sage range of small appliances.”

Retailing at £199.95, and supplied by Sage Appliances, the Sage Tea Maker is designed to brew tea for the right time and at the right temperature keeping the tannins of the tea leaf intact.

The user selects the preferred tea type (from 15 pre-programmed settings) and once the temperature is achieved, the leaves are automatically lowered into the water by a motorised basket, and then back up again. It also features tea strengths (from mild to strong), fully variable temperature, and custom controls, as well as a programmable start feature.

The Sage by Heston Blumenthal range comprises 16 products: the Smart Toast 2 slice, the Smart Toast 4 slice, the Scraper Mixer Pro, the Smart Kettle, the Kitchen Wizz Pro, the Soft Open Kettle, the Multi Cooker, the Tea Maker, the Citrus Press, the Barista Express, the Nutri Juicer, the Kinetix Control, the Nutri Juicer Pro, the Smart Scoop, the Nutri Juicer Plus and the Control Grip All-in-One.

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