Housewares Business-to-business magazine for housewares retailers and their suppliers
Zwilling JA Henckels (UK) is to take over from Dexam the responsibility for sales of knives to specialist cookshops.
Henckels will add the handling of the knives to that of the Staub, Demeyere and Tweezerman brands for which it is also responsible, from January 1 2010.
This means that Dexam will cease activities as Henckels’ agent at the same time.
Henckels general manager Matthew Dennison described the move as “a logical consolidation for us. We’re now much more than the pure knife brand we once were, and we feel that our interests are best served by offering all brands through one sales force.
“Dexam have been a fantastic partner to Henckels for over 20 years, both as a distributor and latterly as an agent. We’re really grateful for what they’ve achieved in getting the brand established in the UK market.”
Meanwhile, Dexam managing director Roger Morgan-Grenville, added: “We’ve been privileged to have had such a close association with the Henckels brand and team for so long. Whilst we’ll be sad not to be handling it after the New Year, we’re delighted to have been a large part of the success that has enabled this move to be made.”
