Help for Heroes licensees on parade

Charity Help for Heroes (H4H) has built a licensing campaign across several homeware and giftware categories, as visitors to Spring Fair will get the opportunity to see.

Brand partners Corincraft (fragrances), Otter House (stationery and giftware), Carousel Calendars (calendars and diaries), Noel Tatt (greeting cards) and newest signing Bianca (bedding), will all be present, underlining the growing diversity of the licensing programme.


Corincraft, (stand 4D91), a designer, developer and manufacturer of fine fragrances and home fragrance products, has worked with five H4H beneficiaries to develop Help for Heroes XTREME, The Fragrance for Men, to raise funds for their fellow wounded. XTREME has raised over £20,000 for H4H in the first year since its launch.

Otter House (3Q30-R31), a giftware, greetings cards and stationery wholesaler, will launch a new H4H stationery and gift range including notebooks, pens, address book, magnet, key rings and ceramics.

Carousel Calendars (3Q30 – R31), a publisher and distributor of calendars and diaries, has worked with H4H since 2009. During that time it has raised over £350,000 for H4H from the sale of calendars and diaries.

Noel Tatt Group (3K14-L15), a suppliers of greeting cards to independent retailers, has worked with H4H for over two years and has raised over £80,000 with its range of greeting cards.

Bianca (1J22-H23), a home and fashion textiles supplier, has developed a H4H-endorsed bedding range, which will be available soon. A representative of Bianca will be available to discuss the range and take retail enquiries during the show.


Marcus O’Shea, head of brand partnerships for H4H, said: “We’re delighted that these major brands are highlighting their successful partnerships with H4H at Spring Fair.

“Giftware and homeware are major parts of our diverse licensing programme, which directly contributes to help rebuild lives. We look forward to attending and meeting prospective licensees to discuss ideas for future projects.”

H4H offers support to those who have suffered life-changing injuries and illnesses while serving our country. This support is provided through grants direct to the Heroes and their families, grants to other charities and through four H4H Recovery Centres across the UK.

A study launched last January by H4H and King’s College London found that of the 750,000 men and women who served as Regulars between 1991 and 2014, at least 66,000 need long term support.

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