Established in 1810 and operating five stores – in Kingston-upon-Thames (Surrey), Brighton (East Sussex), Redbrick Mill (Batley, West Yorkshire); Westbourne Grove (west London) and Tottenham Court Road (central London) – plus an online shop, Heal’s will be making its debut in the Midlands for the first time in its 200-year history.
Opening on October 26, the branch will headline a newly created 20,000sq ft homewares section on Level 1 of the Mailbox, which is upmarket shopping complex in the city centre.
Made.com is also joining the section, and will be opening in the Midlands for the first time too. This is a brand based in London that designs and retails homewares and furniture online and across three showrooms in Soho (central London), Metquarter (Liverpool) and Redbrick Mill (Batley, West Yorkshire).
The Homewares at the Mailbox will complement existing tenants including bespoke luxury kitchen company Kitchen Gallery (which is the largest exclusive SieMatic dealer in the Midlands), art gallery Castle Fine Art and luxury property agency Fine & Country.
Simon Samuels, partner at joint Mailbox owner Brockton Capital, commented: “We know our customers are interested in high end contemporary furniture and accessories, and Homewares at the Mailbox will be a must-visit destination for both aspirational and accessible brands.
“We’re delighted to be welcoming two real interiors heavyweights in Heal’s and Made.com, alongside a host of other brands, as we launch this new offering.”
Heal’s ceo Hamish Mansbridge said: “Our Mailbox showroom will offer the finest in furniture design from Heal’s as well as internationally known designers and brands. The shop itself will be a unique retail space that will bring the best of our online offering to Birmingham.”
He added that the city is “now recognised as one of the top shopping destinations in the UK, so Birmingham city centre and the Mailbox are the perfect platform for us to promote our premium retail offering within a hugely popular location, which is well accessible to the wider Midlands region and its incoming visitors.”
As well as furniture, the outlet will stock lighting, decorative accessories and kitchenware. Heal’s full product portfolio available to view or purchase in-store online.