Heal’s and Made.com are headlining a new 20,000sq ft homewares section on Level 1 of the upmarket shopping complex in the city centre of Birmingham. Both retailers will be opening in the Midlands for the first time.
Heal’s specialises in designer furniture, lighting and homewares and housewares. It operates five stores in Kingston-upon-Thames (Surrey), Brighton (East Sussex), Redbrick Mill (Batley, West Yorkshire); Westbourne Grove (west London) and Tottenham Court Road (central London).
Made.com is a brand based in London that designs and retails homewares and furniture online, and across three showrooms in Soho (central London), Metquarter (Liverpool) and Redbrick Mill (Batley, West Yorkshire).
The Homewares at the Mailbox offering will complement existing tenants including bespoke luxury kitchen company Kitchen Gallery (which is the largest exclusive SieMatic dealer in the Midlands), art gallery Castle Fine Art and luxury property agency Fine & Country.
Simon Samuels, partner at joint Mailbox owner Brockton Capital, commented: “We know our customers are interested in high end contemporary furniture and accessories, and Homewares at the Mailbox will be a must-visit destination for both aspirational and accessible brands.
“We’re delighted to be welcoming two real interiors heavyweights in Heal’s and Made.com, alongside a host of other brands, as we launch this new offering.”
Heal’s chief executive officer Hamish Mansbridge said: “This is an incredibly exciting opportunity for Heal’s, giving us a new regional flagship store in the Midlands. This significant move shows the desire of local residents for beautiful, well-made pieces of furniture that will stand the test of time.
“Building on the success of our store at the Redbrick complex in Yorkshire, our Mailbox showroom will offer the finest in furniture design from Heal’s as well as internationally recognised designers and brands. The shop itself will be a unique retail space that will bring the best of our online offering to Birmingham.”
Made.com commercial director Annabel Kilner added: “Having seen great promise from the Made Birmingham pop up, we are delighted to announce the opening of our showroom in the Mailbox. Birmingham is an important city for Made.com and we’re keen to see the impact that the bigger location will have on sales.”
These two retailers will be joined by other homewares names including Danish furniture brand BoConcept, Italian furniture specialist Calligaris, and lighting specialist iLite.
The Mailbox is also home to a 45,000sq ft Harvey Nichols department store and fashion retailers including Paul Smith, BOSS, Tommy Hilfiger, Armani Collezioni, Daniel Footwear, L.K. Bennett and Gieves & Hawkes.