Housewares Business-to-business magazine for housewares retailers and their suppliers
Two leading home interiors retailers officially opened at the Mailbox today (Thursday October 26), headlining a new homewares offering at the upmarket Birmingham shopping centre.
The new 20,000sq ft section on Level 1 at the Mailbox is billed as ‘the ultimate destination for homewares’ in the West Midlands city.
Both retailers will be opening in the Midlands for the first time. Heal’s specialises in designer furniture, lighting, decorative accessories, kitchenware and operates five stores in Kingston-upon-Thames (Surrey), Brighton (East Sussex), Redbrick Mill (Batley, West Yorkshire); Westbourne Grove (west London) and Tottenham Court Road (central London).
Made.com is a brand based in London that designs and retails homewares and furniture online and across three showrooms in Soho (central London), Metquarter (Liverpool) and Redbrick Mill (Batley, West Yorkshire).
The Homewares at the Mailbox offering will complement existing tenants on Level 1 including bespoke luxury kitchen company Kitchen Gallery (which is the largest exclusive SieMatic dealer in the Midlands), art gallery Castle Fine Art, and luxury property agency Fine & Country.
These retailers will be joined by a collection of other homeware names including Danish brand BoConcept https://www.boconcept.com/en-gb, Oxfordshire-based bespoke upholstery retailer Wesley Barrell, Italian furniture specialist Calligaris and The Design Quarter. The latter will offer a collection of contemporary furniture, including designer Terence Conran’s Content by Conran collection and the upholstered hand-made furniture brand SITS.
Commenting on the launch, Simon Samuels, partner at Brockton Capital which jointly owns the Mailbox with Milligan, said: “We know our customers are interested in high end contemporary furniture and accessories, and Homewares at the Mailbox is a must-visit destination for both aspirational and accessible brands. We’re delighted to officially open the doors today to two real interiors heavyweights in Heal’s and Made.com, alongside a host of other brands.”
Heal’s ceo Hamish Mansbridge said: “This is an incredibly exciting opportunity for Heal’s, giving us a new regional flagship store in the Midlands. This significant move shows the desire of local residents for beautiful, well-made pieces of furniture that will stand the test of time.
“Building on the success of our store at the Redbrick complex in Yorkshire, our Mailbox showroom offers the finest in furniture design from Heal’s, as well as internationally recognised designers and brands. The shop itself is a unique retail space that brings the best of our online offering to Birmingham.”
Made.com commercial director Annabel Kilner added: “Having seen great promise from our Birmingham pop up, we are delighted to open our showroom in the Mailbox. Birmingham is an important city for us and we’re keen to see the impact that this bigger location will have on sales.”
The arrival of homewares at the Mailbox follows the recent opening of bridal retailer The Wedding Club. The Mailbox is also host to a Harvey Nichols’ 45,000sq ft department store and fashion retailers including Paul Smith, BOSS, Tommy Hilfiger, Calvin Klein Underwear, Armani Collezioni, Daniel Footwear, L.K. Bennett and Gieves & Hawkes.
A raft of new openings planned include skincare specialist Flint + Flint, lighting specialist iLite and Michelin-starred chef Atul Kochhar’s new restaurant concept NRI.
The Mailbox launched a new app last month, allowing customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content.
PHOTO: Tom Bird
