Housewares Business-to-business magazine for housewares retailers and their suppliers
Smart indoor garden manufacturer Véritable has joined HAUS Marketing and Distribution’s portfolio of brands.
Véritable said: ‘After getting a great response in the UK since June 2018, we felt it was time to expand our presence with a partner dedicated to UK stockists. HAUS will expand our presence in the UK, offering their excellent sales expertise, marketing guidance, fast deliveries and outstanding aftercare.’
HAUS Marketing and Distribution managing director Paul Shelley commented: “We’re thrilled to be working alongside such an exciting and innovative brand. We believe that this will be a fantastic opportunity for the UK, which we are proud to add to our portfolio. Véritable’s gardens bring a welcome explosion of flavour to the market and offer a complete ‘wow’ factor and talking point in any home.”
Designed and made in France, Véritable’s smart indoor gardens are small domestic appliances which are self-sufficient in terms of irrigation, lighting and nutrients. The user just plugs the garden in, inserts the seed blocks called a Lingot®, and fills the reservoir. The garden holds four Lingots®, which are all supplied with the garden to get the user started off straight away.
The garden then creates the ideal growing conditions for each plant – guaranteeing four to six months of regular harvests that are ready to be eaten in as little as four weeks. The unit is recyclable and the seed blocks are 100% biodegradable.
Fresh produce that can be grown includes more than 50 different aromatic herbs, baby vegetables, young greens, edible flowers and small fruits.
The product will have a dedicated booth in Exclusively Electrical on stand EE42 and will also be located on HAUS Marketing and Distribution’s booth, alongside its other brands, in Exclusively Housewares on stand EH229.
The co-located London trade shows Exclusively Electrical and Exclusively Housewares take place on June 11 and June 12 at the Business Design Centre in Islington.
