In the fifth anniversary edition of the John Lewis Retail Report, the department store group reviews its kitchenware sales over the past year – and has uncovered a new trend when it comes to the Great British Breakfast.
John Lewis said: ‘This is the year that the UK lost its appetite for traditional greasy fry-ups and sugary cereals, replacing them with more wholesome alternatives.
‘Breakfast is now a healthier and more elaborate affair. It’s all about avocado on toast, homemade granola with yoghurt and berries, eggs and fat-free frying.’
The retailer noted that its Eaziglide frying pans (which allow for fat-free cooking) were best sellers, while sales of egg gadgets and avocado tools rose by 25% and 40% respectively.
Traditional housewares used for making breakfast all experienced sales increases too, such as teapots (up 3%), butter dishes (up 6%), egg cups (up 17%) and Mason jars and other glass storageware (up 18%).
John Lewis added that Dualit toasters and kettles were its customers’ favourites and sales of Nespresso coffee machines rose 13%.
The findings are based on shopping data over 12 months from August 2016 to September 2017
John Lewis stocks the OXO Good Grips 3-in-1 Avocado Tool