Halloween products prove popular at Waitrose

Total sales excluding fuel were up 1.6% at Waitrose & Partners last week (to Saturday October 12) compared with the same week last year.

The supermarket chain’s finance director Ross Avery said: “As the temperature drops, winter and comfort foods proved popular with sales of soups up 6% and ready meals up 7.5% – with our new No.1 premium pizzas being a particular favourite with customers.

“As Halloween products come into store, pumpkin sales are up and Halloween bakery has been very popular with sales up 71%.

“Yesterday we announced a trial to remove plastic on thousands of multi-buy cans in 17 shops. The plastic wrap, which is used to keep three or four cans attached for convenience, will be entirely removed from some of our canned vegetables. The move will save 18 tonnes of plastic [annually] that cannot currently be recycled.”

*Waitrose has introduced a Sticky Toffee Apple Wensleydale to its cheese counter. With a flavour and shape synonymous with the spooky season, it is described as ‘the perfect addition to a Halloween cheeseboard. Whilst it may sound like more of a trick than a treat, the caramel and apple pieces combined with the luxuriously creamy flavours of Yorkshire Wensleydale make it a unique and unexpectedly delicious cheese’.

The retailer’s cheese buyer Alice Shrubsall commented: ‘As the popularity of Halloween celebrations continues to grow, we’re excited to launch this unusual take on classic flavours of the season. Ideal for a classy Halloween party, serve it with an apple cider or perry for a true match made in heaven. Wensleydale Creamery, the award-winning cheesemakers behind this creation, are well known for their innovative use of unusual ingredients.’

The Sticky Toffee Apple Wensleydale (200g) is priced at £2.60.and is available on Waitrose & Partners cheese counters and online at Waitrose.com now.

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