Waitrose customers were preparing for Halloween and stocking up for 'trick or treat' visitors last week (to October 25).

Halloween fever and fireworks fun hit Waitrose

Waitrose customers were preparing for Halloween and stocking up for ‘trick or treat’ visitors last week (to October 25).

Halloween fever and fireworks fun hit Waitrose

Sales of pumpkins increased by 20% compared to the same period last year, while sales of Halloween mixed bags of sweets soared, by 53% on the year.

Apples were a hit too, up by 14% on the same period last year, with shoppers perhaps gearing up for some apple-bobbing sessions. Accessories for Halloween costumes were a favourite as well, with witches’ hats up by 22% and superglow bracelets by 150%. Sales of Halloween decorations for the home increased by 55%.

Sales of fireworks increased by 12% on the same period in 2013, driven by Diwali celebrations and customers getting ready to light up Bonfire Night.

“As the third quarter of 2014 reached its conclusion, divisional sales (excluding petrol) were up 4.2% on last year,” commented Waitrose finance director Tom Athron. “With the weather still unseasonably warm in parts of the country, prepared salads were popular, with sales up by 11% on the year before. Spending time outdoors was still on the agenda due to the warmer weather; garden and outdoor purchases were up by 44% on the year. It was also a time to celebrate for many of our customers, with Champagne sales up 15% on the year before.”

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