Half Moon Bay partners with RHS

The Royal Horticultural Society (RHS) has announced that Shruti Designs (a standalone division of giftware company Half Moon Bay) is to create a new range of RHS giftware and fashion items.

Shruti is planning a spring launch for its RHS Irises & Hellebores collection, which includes travel cups and water flasks along with stationery, scarves, bags and umbrellas.

Aimed at women and gift givers, the design of the range is inspired by imagery of hellebores and irises sourced from the RHS Lindley Library, the largest collection of botanical art in the world. The RHS name is highlighted on all products and will also be included on the packaging. The Shruti design team took trend influences to give the collection an oriental feel using dark backgrounds and pops of coral with gold foil highlights.

This collection is the second to result from the Shruti-RHS partnership, which began at the start of 2018 with a range of scarves using floral designs – again inspired by artwork from the RHS Lindley Library.

Half Moon Bay is a wholesaler of licensed and themed giftware which acquired Shruti as a standalone brand in July. Shruti Designs specialises in creating ranges of giftware and fashion accessories for the retail trade, primarily aimed at the female market.

Matt Green, design manager of Shruti, said: “The RHS brand – along with its associations and superb library of images – is ideally suited to both Shruti’s product range and its target market. We are delighted to be continuing an association that has served both partners so well with this delightful new collection.”

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