Haier asks: ‘Why does it have to be white?’

Haier brought a splash of colour to its combi-fridge freezer range at IFA 2016.

The international consumer electronics show, which ran from September 2 to September 7 in Berlin, was the launchpad for what the major home appliance brand describes as ‘the first custom colour combi fridge-freezer which allows customers to select their preferred shade from a nearly unlimited palette’.

Haier claims it is the only home appliance manufacturer to offer this brand new customisation feature, which is available exclusively with the company’s 60 and 70 Series combi fridge-freezer models.

Pierig Bouret, European project manager at Haier Europe, said: “In the highly competitive home appliances market, small variations in colour and design can have a decisive influence on purchasing decisions. By offering customers the opportunity to tailor selected products to suit their personal taste and requirements, we are ensuring that our appliances fit seamlessly into the unique interior of every home.”

A dedicated website allows customers to select their desired colour, with delivery of their customised combi fridge-freezer guaranteed within three months. Available uniquely to the consumer market for now, Haier’s custom colour design will soon be extended to retail distributors.

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