Sainsbury’s, which acquired Habitat in September 2016, is investing £1.5 million in the two new stores.
The Westfield London branch will measure 4,700sq ft and will be part of the shopping centre’s £600 million expansion, which will bring several furniture and home brands together to create a destination ‘Home’ hub.
The Brighton store will form part of the Hanningtons Estate redevelopment in the Brighton Lanes shopping area. Spread over two floors, the 6,500sq ft store will showcase around 3,000 Habitat products, along with room settings and a workshop and events space.
The new outlets join Habitat’s two flagship stand-alone stores in London on Tottenham Court Road and Finchley Road, a 2,000sq ft Mini store at Moor Allerton Centre in Leeds and 11 Mini Habitats in Sainsbury’s supermarkets, plus its website, which accounts for 65% of the retailer’s turnover.
Habitat managing director Clare Askem said: “It’s a really exciting time for Habitat as we launch our first major stand-alone stores in 10 years.
“Stores are an important part of our growth strategy as we know that our customers love to be inspired by our furniture and furnishings in immersive store settings. So we’re thrilled that these launches will bring us to key locations in Brighton and Westfield London, where we have a lot of Habitat fans.
“As our digital business has grown, there has also been a real desire from customers to see Habitat on the high street. By investing for the future of the brand in this way, as well as continuing to differentiate ourselves with modern, statement designs from our in-house Habitat Design Studio, we’re well-placed to continue our heritage of bringing well designed, inventive and affordable products to people’s homes.”