Housewares Business-to-business magazine for housewares retailers and their suppliers
Habitat is offering its online customers the choice to pick up their purchases at a location and time of their choice – or to continue to have them delivered direct to their home.
The Habitat Click & Collect service, which launched yesterday (Thursday September 14), covers over 3,000 smaller homeware items from the Habitat collection such as lighting, small flat-pack furniture, textiles, tableware and decorative accessories.
The service is available from Habitat’s three stores in London (Tottenham Court Road, Kings Road and Finchley Road), plus its store in Leeds and in Edinburgh, as well as over 2,300 DPD pick-up collection sites, including over 200 Sainsbury’s supermarkets.
The move follows a major upgrade of the retailer’s website 18 months ago. Habitat managing director Clare Askem commented: “The way our customers want to shop with us is changing and we’ve worked hard at evolving our digital offer at pace to meet this demand.
“Over 60% of our sales are now generated online. So, giving customers the choice of fast delivery to a collection point close to where they live or work, at a time that’s convenient, makes sound business sense.
“Our customers increasingly want speed, flexibility and choice. Our aim is to develop the Habitat brand into a multi-channel business for the digital age, which is more accessible to an increasingly online customer base and provides a flexible delivery proposition that works around modern life.”
Habitat has been under the leadership of Clare since 2011 and its in-house London design studio – which designs over 85% of exclusive Habitat product – has been led by creative director Polly Dickens since 2012. The chain operates three London flagship stores, one store each in Leeds and Edinburgh, plus six Mini Habitat stores. Habitat is part of the Sainsbury’s Group.
Habitat’s flagship store on London’s Tottenham Court Road
PHOTO: Kalory.co.uk
