Groupe SEB reports strong year for sales

Much improved business in the UK contributed to significant overall sales growth for Groupe SEB last year.

Groupe SEB reports strong year for sales

Provisional 2010 figures from the company – whose brands include Tefal, Rowenta, Krups and Moulinex – show revenue up from €3,176m in 2009 to €3,651m, a rise of 15% (the change reported), or 9.6% at constant exchange rates.

The company put the improvement down to a refreshed product offer and increased marketing and advertising budgets. It said it had experienced a firm demand for cookware and small appliances that combined growth in mature markets and a rapid recovery in virtually all of the emerging ones.

Broken down by region, reported percentage growth was: France, 3.9%; other western countries including the UK, 8.2%; North America, 15.9%; South America, 32.2%; Asia-Pacific, £27.1%; and central Europe, Russia and other countries, 15.7%.

The company said that in the UK specifically, a sharp upswing in business had resulted in sustained growth.

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