Much improved business in the UK contributed to significant overall sales growth for Groupe SEB last year.
Provisional 2010 figures from the company – whose brands include Tefal, Rowenta, Krups and Moulinex – show revenue up from €3,176m in 2009 to €3,651m, a rise of 15% (the change reported), or 9.6% at constant exchange rates.
The company put the improvement down to a refreshed product offer and increased marketing and advertising budgets. It said it had experienced a firm demand for cookware and small appliances that combined growth in mature markets and a rapid recovery in virtually all of the emerging ones.
Broken down by region, reported percentage growth was: France, 3.9%; other western countries including the UK, 8.2%; North America, 15.9%; South America, 32.2%; Asia-Pacific, £27.1%; and central Europe, Russia and other countries, 15.7%.
The company said that in the UK specifically, a sharp upswing in business had resulted in sustained growth.