Groupe SEB appoints new managing director

Will Yates has been announced as the new managing director of Groupe SEB for the UK & Ireland, as of September 1.

Will joined Groupe SEB in January 2016 as sales director. He was promoted to commercial director in June. His previous positions include sales revenue controller (Northern Europe) of Mondelēz International and field sales director of Mondelēz International: the American multinational confectionery, food and beverage company

Groupe SEB said: ‘During his tenure, the business has strengthened further through key initiatives and successful product launches resulting in strong sales growth. Will has a genuine passion for ‘change’ through his leadership and strategic skills and the ability to stimulate sales in mature markets, through good understanding and strong partnerships.”

Commenting on his new role, Will said “This is a fantastic opportunity in an amazing business, with great people, to further build on the successes we have seen over recent years. We will continue to deliver market leading innovation, category driving initiatives and best in class execution to further establish our leadership positions.”’

He succeeds Richard Joaristi, who is moving to take up a new role within Groupe SEB as VP South East Asia.

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