Kitchen appliance manufacturer Gorenje has supplied two of its Colour Collection washing machines, in orange, to feature in an online video series for beverage brand Orangina.
The videos, which are live on the Orangina UK website, show the washing machines used in inventive ways to make Orangina-based cocktails and mocktails.
Paul Casey, in-house video director at Orangina, commented: “We were looking for a stylish and fun washing machine that would really stand out to feature in the videos, so the orange Colour Collection washing machine from Gorenje fit the bill perfectly.
“As you will see when you watch the video, the washing machines really enabled us to ‘shake things up’ and definitely helped us achieve the fun and engaging outcome we wanted.”
Orangina, which is a subsidiary of Lucozade Ribena Suntory, will make the videos available on its Facebook and Twitter channels, which boast an audience of more than 1.5 million followers.
Stuart Benson, sales director of Gorenje UK, added: “Orangina is a chic and stylish product with a similar brand positioning to Gorenje, so we were delighted by the opportunity to get our products involved in this exciting video series.”
Paul concluded: “Our Orangina fans enjoy socialising and actively seeking out small pleasures to make every day feel a little different. We hope these videos will help our audience achieve this as we use social media as a tool to capture their attention and encourage them to watch more content on our website.”
The 8kg W8543LO washing machine, also available in Black, White, Aluminium and Fiery Red, boasts an A+++ energy rating and Gorenje’s SensoCare technology which aims to ensure the optimum combination of temperature, water, time and spin speed for each wash.
Gorenje W8543LO Colour Edition washing machine in orange