Kitchen appliance manufacturer Gorenje has launched a social media campaign entitled ‘#FoodSimplified’ which aims to harnessed the power of online video to engage its online social communities.
The campaign features a series of short recipe videos to help convey the brand’s ‘Life Simplified’ message of simplifying life for consumers by developing kitchen appliances that suit all types of homes and families.
Gorenje UK sales director Stuart Benson commented: “With the current online foodie trend, we realised there was demand for fun, quirky content, and we’ve found Facebook to be the perfect platform to host it.
“We’ve created a series of short, fun recipe videos – including Homemade Nacho Bowls, Baked Egg Cups and a Chocolate and Marshmallow Toastie recipe – and the response has been fantastic.”
So far, four of the videos have been posted on the company’s Facebook page and to date have reached a combined total of 171,793 views, with an average of 62% of viewers having watched each video from start to finish.
Stuart concluded: “We’re delighted with the success of our #FoodSimplified videos and it’s great to see our community really engage with them and enjoy them. Hopefully, they will have inspired lots of people to get creative in the kitchen.”
The Gorenje brand, which has been available in the UK since 2002 includes washing machines, tumble dryers, fridges and freezers and cooking appliances.