Housewares Business-to-business magazine for housewares retailers and their suppliers
Cited as the most unhygienic product in the home by more than a quarter of Brits (26%), the toilet brush has been a necessary evil for over 70 years.
With 80% of the population owning one and 72% having one in every toilet and bathroom, a new contactless way to clean toilets has been invented by Loogun.
The Loogun is a hand-held motorised device that sprays a jet of water into the toilet to clean stubborn marks from above and below the waterline. It’s entirely contactless, making it ‘super hygienic, child-safe and chemical-free’.
Calan Horsman, the inventor of Loogun, set out to ban the bog brush for good when he stumbled upon his two-year-old niece innocently chewing on one.
He explains: “I couldn’t understand how everything in our homes was being updated using modern design and technology, yet we still relied on an antiquated and unhygienic brush that’s covered in poo and drips on the floor. I thought that using water would make more sense and provide a user-friendly solution, so I set about creating the Loogun.”
