Giftware and baking businesses feature in The Apprentice final

The winner of series 12 of BBC1’s The Apprentice was revealed yesterday (Sunday December 18) as bakery business owner Alana Spencer.

In the show, candidates compete to go into business with multi-millionaire Lord Alan Sugar. The winning candidate receives a £250,000 investment from the entrepreneur and goes into a 50:50 partnership with him.

Alana, aged 24, wowed Lord Sugar and his advisors with her ‘Ridiculously Rich’ sweet treats. She is the owner of a cake company in Wales.

The runner-up was Courtney Wood, owner of novelty giftware business Bubblegum Stuff.

He designs and creates novelty gifts which he supplies to national and international retailers. UK stockists include Fenwick, Paperchase, Urban Outfitters and the V&A.

Bubblegum Stuff is also the exclusive distributor for six international brands in the UK, including its own brand, Bubblegum brand, and has just started online retailing to consumers. It is a member of the Giftware Association.

Courtney, aged 29, gained experience in the gift industry as an apprentice at a London-based novelty gift company, after gaining a first-class honours degree in industrial design degree from Brunel University.

He worked in the gift industry as a designer for three years before deciding to invest every penny he owned into setting up his own company. He has design studios in Hong Kong and Essex.

Applications are now open for The Apprentice 2017. Please go to for more details.



L-r: Runner-up Courtney Wood and winner Alana Spencer

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