The 13th Curry Capital of Britain and 18th National Curry Week (October 12-18th) was launched at the Indian Summer restaurant in Brighton & Hove on March 11.
Nearly half the population enjoy curry on a regular basis each year in Britain. According to marketing researcher Mintel, £27.7 million is spent annually on poppadoms alone and Indian food is the market leader in UK.
Last year, Bradford won the title of Curry Capital of Britain and impressed the judges to the extent that the ‘Bradford Model’ will be used to show all councils exactly what the judges are looking for. The Indian Summer restaurant in Brighton & Hove was the runner up in the 2014 event.
Peter Grove, President of The Federation of Specialist Restaurants and organiser of the event said: “What we are looking for can be summed up in one phrase: ‘community cohesion through curry’. As Plutarch, the first century Greek historian, once said, “A guest comes to share not only meat, wine, and dessert, but conversation, fun, and the amiability that leads to friendship.”
The Bradford bid saw four representative restaurants working together to promote their bid and raise money for charity. The council worked with the restaurants, and local schools and hotels got involved too, demonstrating their pride in the community through the enjoyment of Britain’s national dish.
“In these days of economic restrictions we do not expect councils to have to spend large sums of money on their bid,” said Peter Grove. “A glitzy, professional bid is great but then again, so is a basic but innovative and heartfelt one.”
Voting for team restaurants for Curry Capital of Britain 2015 will open on April 1 on firstname.lastname@example.org. The public can vote direct or via their council or restaurant.