Celebrating 80 years of British manufacturing this year with the launch of a new flagship Great British Bakeware range is Exclusively Housewares exhibitor George Wilkinson.
The company describes the collection as extremely versatile and durable, being stove-top safe and benefiting from a ceramic reinforced triple coating as used by professionals. This provides superior non-stick properties and excellent abrasion resistance, and is safe for use with metal tools.
The packaging and labelling draws on George Wilkinson’s British heritage and has been designed to give a nostalgic yet premium appeal. A message to consumers also features on the packaging communicating the company’s provenance as well as its commitment to produce the highest quality and most environmentally-friendly bakeware possible. The company says the range is its greenest bakeware yet, using 60% recycled British steel.
The range comprises 34 items, covering pizza tray, quiche tins, loaf tins, cake tins, pie plates, muffin trays, tart trays and oven trays.
Made in Lancashire, Great British Bakeware comes with a 15-year guarantee,
Trade price From £3.59