Growth in the US tableware market is being driven by out-of-the-ordinary and light-hearted patterns, according to market research company The NPD Group.

Geometrics drive sales in US dinnerware market

Growth in the US tableware market is being driven by out-of-the-ordinary and light-hearted patterns, according to market research company The NPD Group.

Geometrics drive sales in US dinnerware market

“Looking at the different design segments that are showing growth in the dinnerware category, consumers seem to be looking for something a little more fun and different, perhaps to impress their guests,” says Kathleen Cella, director of NPD’s Housewares and Home Textiles divisions.

In particular, geometric designs are doing well in both the housewares and formal dining sectors. In housewares dinnerware, geometric patterns are showing 62% value growth, and they remain the largest design group in fine dinnerware, accounting for 40% of market value.

Meanwhile, says NPD, in the “quality casual” sector, white and cream dinnerware designs continue to be the most popular, responsible for 43% of sales in the sector, and growing by nearly 11% last year.

However, geometric and seascape and landscape designs are also enjoying increased popularity within quality casual, both up 7% by value.

In terms of materials, stoneware and earthenware still make up the largest portion of the market, worth 52% of market value. But porcelain and plastic are showing the most value growth – 5 and 7% – respectively.

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